TODAY in the PAST: February 5th, 1878
February 5th, 1878 – André Citroën is Born
On February 5th, 1878, French Polytechnique engineer André Citroën is born in Paris. In 1919, he created the Citroën empire – the first mass-production car company of its kind outside the United States.
(5 February 1878 – 3 July 1935)
Citroen Display on the Eiffel Tower
This European Henry Ford, as he was sometimes referred to, was also quite to marketing visionary. He used the Eiffel tower to promote his Citroën brand name (that was way before flashing billboards).
Favorite Citroën Cars
Some of our favorite Citroën cars are the 2CV (James Bond drove a yellow one in “For Your Eyes Only” – we prefer the vintage blue ones though) and the Citroën DS (if you follow the series The Mentalist – Patrick Jane is driving one).